英 [wɜːd ɒv maʊθ] 美 [wɜːrd əv maʊθ]
口碑：指通过人们口头传播的信息或评价，通常用于描述产品、服务或品牌的声誉和口碑。
expressed orally
同义词： viva-voce / word-of-mouth
口碑-引用次数：62
At the same time, reputation systems have been regarded as an important platform where large-scale word of mouth behavior and evaluations of the purchase experience can be communicated.
同时,声誉系统也被认为是传播与交流在线口碑和评价的重要平台。
口头传播-引用次数：3
Moreover, they prefer personal sources, such as word of mouth and opinion leader. Consumers also reduce risk by selecting famous brand, brand loyalty or repeating selection of familiar brands.
研究发现，当消费者风险感知较高，又缺乏内部信息时，就会增加外部信息搜寻的量，同时更加偏好从个人来源获取信息，比如口头传播和意见领袖；消费者也会通过选择名牌、对某个品牌保持忠诚或重复购买某个熟悉品牌来减少风险。
口碑-引用次数：14
Finally the fundamental topics of control and management of Word of mouth marketing and communication are expounded.
最后,对口碑营销传播的控制和管理的基本问题进行了论述。
参考来源企业口碑营销传播管理研究
口碑（word of mouth）是指消费者之间关于某产品或服务的特性、使用情况的所有非正式交流和沟通。
昨天中午，一则来自奥运会田径赛场的消息震惊(Shock)了无数人，经历电视、通过网络、始末口口相传(Word of mouth)，人们知晓了一个最不愿发生的现实：在北京鸟巢体育场进行的男子田径110米栏初赛中，排在第六组出发的刘翔因伤退出了比赛。
...做口碑营销（word of mouth），不仅要关注消费者的行为，还要关注消费者的嘴巴，我们考虑的应更多是给消费者一个“说”的理由，自动“说”公司营销的产品质量...
... grape vine 葡萄藤 word of mouth 口头语 pipeline 管道 ...
The news spread by word of mouth.
这消息是口头传开的。
The story has been passed down by word of mouth.
这个故事是口头流传下来的。
Here is some advice for small businesses about word of mouth advertising.
以下是给小企业的一些关于口碑广告的建议。
Do not put words in my mouth." Information is often spread through word of mouth.
VOA : special.2010.06.20
So, a lot of it has been word of mouth.
所以很多都是口口相传。
Twitter之父Jack.Dorsey演讲：好奇和灵感的力量课程节选 : 斯坦福公开课
Word of mouth, even, is a sort of good way to find out.
即使是通过口口相传的信息也可以找到好的实习机会。
SpeakingMax英语口语达人 : 多样的实习机会
someone might ask. "Oh,by word of mouth."
VOA : special.2010.06.20
One in five said that word of mouth - getting advice from friends - was an important source of information.
VOA : standard.2009.03.30
The company finds clients through word of mouth, its Web site and direct mail to developers.
The concept: Create brand lust in youngsters by way of word of mouth (or Internet) among trendsetters.
The businesses rely on word of mouth, as well as mass e-mails, online videos and blogs.