Nielsen BookScan's definition of bulk sales includes quantities bought by corporations or associations either for resale or free distribution, and quantities purchased by their authors, regardless of whether the writers intend to resell the books, give them away, or use them to fulfill a direct-marketing promotion.

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Apple have always made the bulk of their revenue via hardware sales, driven by great and exclusive software (exclusive to their platforms). iLife?

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That hasn't gone unnoticed by banks that are increasingly seeking out smaller, higher-priced sales to the newcomers alongside bulk asset sales to bigger investors.

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