文字游戏：一种幽默的使用词语或短语的方式，以暗示多个意义：双关语。
play on words //
可数名词 A play on words is the same as a . 同pun
... Get over yourself别自以为是了 play on words诙谐双关语；说俏皮话 cardinal number基数词 ...
... play against sb.与…比赛 play on words语言游戏 play the part of sb.演…的角色 ...
... 用双关语 play on words 用双关语于 pun on 没有双关语意 No Pun Intended ...
诙谐双关语；说俏皮话
So Fourth became Forth, a nicer play on words anyway.
所以Fourth就变成Forth了反正是个不错的文字游戏。
Pun, a commonly-used rhetorical devicc, a play on words, differs from riddle.
双关不同于谜语，前者是一种修辞方式，一种文字游戏；
It's mirage, but its also a play on words of the "a rose by any other name..." variety.
朱生豪先生译为：“姓名本来是没有意义的；我们叫做玫瑰的这一种花，要是换了个名字，他的香味还是同样的芬芳。”如出一辙的演出。
It is a play on words in Korean meaning good reply.
VOA : standard.2010.03.30
But have you ever heard of the word "pun", a play on words?
So, it's kind of a play on words in his - a play on words - a creative word play that he was doing here.
The term is a play on words, of course, and an example of the old marketing trick of avoiding the baggage of one phrase by inventing another.