Digging into cultural value of tourism products, improving visitors' demisability value, positioning cultural leisure and marketing the whole is the way to improve the competence of urban tourism.

挖掘旅游产品的文化价值，提高游客的让渡价值，进行“文化休闲”定位，走整体营销之路，是提高城市旅游竞争力的重要途径。