英 [ˌædvəˈtɔːriəl] 美 [ˌædvərˈtɔːriəl]
n. 社论式广告，软广告（指常作为杂志中心插页的正式广告文字）
复数advertorials
advertorial /ˌædvɜːˈtɔːrɪəl/
名词 advertising material presented under the guise of editorial material 社论式广告; 指常作为杂志中心插页的正式广告文字
an advertisement that is written and presented in the style of an editorial or journalistic report
软文
社论式广告
... SEO是一个很系统的工作，网编做的只是其中一块，只有网编是做不好SEO的，还要和技术配合。 Advertorial (软文) Appeals (述求) ...
软广告(Advertorial),由于其原创性及独特内容,软广告一般是受读者接受的。 被认为是"增值"广告。
2) 软广告 （ Advertorial） ： 以内容版式和 相似的版式刊载的广告，一般在页眉页脚位置明确表明是广告 戒促销。
advertisement 广告，宣传
advertising 广告；广告业；登广告
advertiser 广告客户；刊登广告的人
advertizer 广告客户；广告者
advertizing 广告，广告活动；广告业
advertising 公告；为…做广告（advertise的ing形式）
advertizing 登广告（advertize的ing形式）
This is easy for Apple to manage, as newspapers inexorably ease from editorial to advertorial.
对苹果来说，这很容易成功，就像报纸无情地缓解社论式广告。
But signposting an advertorial clearly, while editorially desirable, can also mean that consumers do not feel much compulsion to read it.
不过，在编辑乐意的情况下将一篇软文非常清晰地标示出来也意味着，消费者不觉得有多大必要去看那篇文章。
From the standpoint of communication and conduct, the generation of the advertorial which is indispensable to the crossing interaction of the news, public and the advertisement.
从传播行为角度看，“软文”的产生离不开新闻、公关、广告三种不同传播行为的交叉互动。
The site it was on was a corporate advertorial affair called something like Get-the-Taste, or Feel-the-Refreshment.
Should that bad odor alone have been enough to get this advertorial spiked?
FORBES: The Atlantic On That Scientology Advertorial: 'We Screwed Up'
Journalists can barely swallow the advertorial it must be placed in the print or digital equivalent of Siberia.
FORBES: Inside Forbes: Journalism Requires New Models for Both Editorial and Ads